Portfolio / Case Studies
A closer look at how focused strategy, better customer acquisition systems, and continuous optimization can improve marketing performance for local service businesses.
Development disclosure: The case studies below use illustrative client names and performance figures for website-development purposes. Replace them with verified client results before publishing them as actual FRW Marketing results.
Selected work
Two illustrative engagements show how a disciplined system can connect marketing activity to stronger local-business opportunities.
Case Study 01
IllustrativeA growing residential HVAC company wanted to increase its volume of qualified service calls without relying almost entirely on referrals and seasonal demand.
+64%
Qualified Monthly Leads
-31%
Cost Per Qualified Lead
2.1x
Increase in Booked Service Calls
+47%
Landing Page Conversion Rate Improvement
Case Study 02
IllustrativeA residential roofing contractor serving Westchester County wanted to increase its pipeline of roof replacement and higher-value project opportunities.
+82%
Qualified Estimate Requests
-27%
Cost Per Qualified Opportunity
+39%
Website Conversion Rate
1.7x
Increase in Roof Replacement Opportunities
Our measurement approach
Marketing performance should be understandable. We connect activity to practical indicators and communicate what the data means.
Focus reporting on inquiries, appointments, and the signals connected to business growth.
Organize campaign information so clients can understand what is working and where attention is needed.
Look beyond surface-level activity to assess the quality and relevance of incoming opportunities.
Use actual campaign data to refine targeting, messaging, creative, and conversion paths.
Start a conversation
Tell us where you are today and what meaningful growth looks like for your business.